Welcome to My Portfolio
MS in Marketing candidate combining academic excellence with global perspective, specializing in international marketing strategy and cross-cultural communication. Passionate about leveraging creativity, analytical skills, and relationship-building to drive impactful marketing outcomes in dynamic, people-focused environments.
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Jake Reeves
Master's of Science in Marketing Candidate
University of Tennessee, Knoxville
Email:
Location:
Knoxville, Tennessee
EXPERIENCE & PROJECTS
January 2026 - Present
Performance Marketing Intern
University of Tennessee Digital Learning
· Analyze cross-channel data to provide optimizations for Google, Meta, and programmatic campaigns.
· Compile performance reports using Google Ads, Meta, LinkedIn, and Google Analytics
· Conduct campaign QA by reviewing landing pages, creatives, URLs, and metadata
· Support media planning, audience documentation, creative assets, and testing schedules
January 2026
Service Trip
Economic Empowerment in Vietnam
· Collaborated with Mekong Quilts on service projects supporting women’s economic empowerment
· Volunteered at local primary and secondary schools on community initiatives
· Developed cross-cultural adaptability through immersion in Vietnamese business and social environments
· Synthesized insights from international business visits through journaling and group debriefs
September 2025 - December 2025
Graduate Student Project
Marcus Theatres
· Collaborated with senior leadership at Marcus Theatres to assess the impact of “Blockbuster Pricing” on major film releases
· Built Power BI dashboards analyzing revenue across 80 locations, identifying a “Blockbuster Effect”
· Quantified financial impact of blockbuster pricing on per-theater revenue
· Delivered data-driven recommendations to optimize pricing windows and reduce revenue declines
August 2025 - November 2025
Graduate Student Project
TrustedTelehealth
· Orchestrated integrated digital and traditional marketing strategy for oncology telehealth company
· Created brand kit and tone guidelines to unify visual identity and messaging
· Conducted site audit and keyword analysis to improve B2B UX, SEO, and CTAs
· Developed conference print materials highlighting 50–80% potential healthcare cost savings
July 2025
Graduate Student Project
Clayton Homes
· Designed customer survey to identify preferred communication styles
· Analyzed data in SPSS to evaluate customer responses and uncover behavioral insights
· Created a professional presentation summarizing findings and strategic recommendations for improved communication approaches
· Delivered a 10 minute presentation, explaining insights & supporting recommendations with data
June 2021-July 2025
Front Desk Assistant
University of Tennessee Office of Information Technology
· Supervised front desk operations, including managing incoming calls and directing inquiries appropriately
· Acted as a primary liaison between visitors and staff, fostering a welcoming and professional environment
· Coordinated mail delivery and collection utilizing campus vehicles in a timely and efficient manner
· Executed a variety of general office tasks to support daily administrative operations
January 2025-May 2025
Student Ambassador
Haslam College of Business International Programs & Study Abroad Office
· Led Study Abroad 101 sessions, providing first-time students with information and guidance on opportunities abroad
· Managed tabling events, engage with students and address inquiries about study abroad programs
· Contributed to social media strategy by designing visually appealing posts and crafting compelling captions to enhance engagement
· Assisted students in navigating the study abroad database to identify and select programs aligned with their academic and personal goals
August 2024-May 2025
Campus Global Ambassador
WorldStrides
· Created content for social media and website posts to highlight positive study abroad moments
· Participated in study abroad fairs on campus to spread awareness of study abroad opportunities
· Connected with students looking to study abroad and helped them get started with the process
· Developed activities for study abroad students to participate in to help connect like-minded students
February 2024-June 2024
Photo Blogger
WorldStrides
· Captured and edited high-quality photographs to enhance blog content promoted by WorldStrides
· Authored engaging 500-word blog posts to complement and bring visual content to life
· Adapted quickly to utilizing WordPress, streamlining productivity and workflow
· Collaborated with professional writers to ensure blog content met high editorial standards
August 2023-January 2024
Social Media Coordinator
VamosVols
· Established social media for Tennessee Spanish broadcasting, highlighting Hispanic student-athletes across Instagram, Twitter/X, Facebook, & TikTok; successfully increased Instagram following to 400+ in 5 months
· Maintained consistent content calendar of at least three days a week, prioritizing Hispanic athletes to expand the audience for Tennessee athletics
· Increased online engagement by interacting, amplifying user generated content, and educating followers
· Contributed fresh content for social platforms by attending several Tennessee athletic events, conducting interviews, and capturing photos, notes, and videos
EDUCATION
May 2026
Master's of Science in Marketing
University of Tennessee, Knoxville
I am currently pursuing my Masters of Science in Marketing in at the University of Tennessee, Knoxville where I am enhancing my foundation in marketing.
May 2025
Bachelor's of Business Administration in Marketing
University of Tennessee, Knoxville
I obtained my Bachelor's of Business Administration in Marketing with a concentration in international business from the University of Tennessee, Knoxville, where I built a foundation in marketing and international business.
February 2024-June 2024
International Business
University of Sydney
I studied abroad at the University of Sydney in Sydney, Australia, in the Spring 2024 semester.
Skills
Power BI
Photography
Canva
Google Analytics
Strategic Planning
Microsoft Excel
WordPress
Datorama
Cross-Cultural Communication
SPSS Statistics
CERTIFICATIONS
